Content is king. That’s why you need Content King.
The best way to get more customers is to tell the success stories of the customers you already have. That’s where we come in.
And all it takes is 45 minutes with your customer.
One interview. An agency’s worth of content.
From just one 45 minute video call with your customer, we can create an entire campaign’s worth of assets. A professionally-designed case study for your site that uses your brand and assets. Free content for your customer. Even bonus content for your software partners or vendors. Video snippets, social media assets, downloadable collateral, and more.
Get it done, all-in-one, with Content King.
In-Depth Client Interviews
We conduct focused 45-minute interviews to capture authentic insights that drive compelling narratives.
Multi-Platform Marketing Assets
Receive polished case studies, videos, and visuals tailored for websites and social media channels.
Tailored Storytelling Solutions
Our content is customized to highlight what makes your business unique, and engage audiences across all platforms.
Who we are
Content King is by Josh Drummond, a writer, editor, content strategist, and marketer with over a decade of experience.
This is what AI thinks he looks like. It’s not far off. ➡️
We also have an array of contractors we work with, picked from some of New Zealand’s top copywriters and journalists.
Transforming Client Stories into Powerful Marketing
Hear directly from our clients about how Content King’s case studies and marketing assets elevated their brand presence.
“Josh has a unique ability to distill complex information into clear and impactful narratives, making his services an invaluable asset for any business looking to highlight their achievements and attract new clients”
Jeffery Atizado
CEO, SMB Consultants
Niche industry? Content King has you covered
Discover how our tailored content transforms your marketing approach. Especially if you’re in one of those hard-to-understand industries – or your job has a bit of a tendency to make people’s eyes glaze over.
Content for accountants & bookkeepers.
A lot of accountants and bookkeepers find it difficult to get customers to engage with their practice – and to explain to new clients why they should choose them. Content King makes it easy.
Content for IT providers & tech implementers.
Tech implementers have it tough: they often struggle to explain what their services even are, and yet they can often help small businesses more than any other professionals. If you’re an implementer, let us help you.
Content for hard-to-understand businesses.
Running a great business with good cashflow and regular customers, but struggling to market yourselves to new customers? Let Content King sort it out.
We wrote the book on it. Twice.
I wrote and produced The Pacesetters for Xero: two books full of definitive case studies of what digital transformation can do for accounting firms and their clients. At Xerocon 2018, the book was headlined by Xero CEO Rod Drury, and we sold out of hard copies.
It’s got to be one of the few marketing campaigns in history where the collateral turned a profit.
Transforming Client Insights into Compelling Narratives
Discover how our 45-minute interviews unlock powerful stories, making your marketing shine across every platform.
What makes Content King’s case studies unique?
We craft detailed stories from a single in-depth client interview, ensuring authenticity and impact.
How long does the interview process take?
Each interview lasts just 45 minutes, efficiently gathering valuable insights.
Can marketing materials be customized for different platforms?
Yes, we tailor content for websites, social media, and visual or video campaigns.
Do you provide video marketing services?
Absolutely, we create engaging video assets based on client stories to boost your brand.
One interview can get you an agency’s worth of content
Get in touch today to have Content King supercharge your marketing and create the content your business deserves.
Contact Us
Tell the world why existing customers love your business to get new ones. It’s that simple.
Insight-Driven Interview
A focused 45-minute interview capturing your client’s authentic experience and results.
Multimedia Marketing Assets
Creation of engaging videos and visuals to complement your case study across platforms.
Platform-Specific Versions
Customized content formats optimized for website display and social media sharing.